Currently blogging has become a very popular way of promoting businesses online, despite that many small business owners still find themselves hesitant to join in the trend and start their business blogs.
When it comes to blogging the leading reasons small business owners say they don’t blog are:
However starting a business blog really don’t need to be an intimidating or even overwhelming experience.
When you kick-off your blog the many advantages will pay off over time.
Below is a list of the five major reasons why you need start a blog for your business if you don’t have one yet.
Although most blogs usually will not include direct promotion of products or services, it doesn’t mean that a blog isn’t a channel to market your business. In reality a passive promotion is happening when the clients are reading your content.
Through discussing topics inside your industry on your content, along with the many challenges faced by your target audience, you are becoming an authority figure over the eyes of your potential clients that may be needing a certain solution which might be exactly a product or service offered by you.
By creating a section on your website for your blog or even by creating it on a different domain will provide to you different ways to target new visits and direct the traffic to your offers, potentially increasing your bottom line.
Through sharing relevant high quality content with your audience on a particular subject you are demonstrating industry expertise. After a certain period of time you will naturally become known as the go-to resource which provides consistent practical knowledge to support people on your industry to solve tough challenges and improve their own businesses.
The best part of creating an excellent business blog is the acquired communication, collaboration and sharing that happens on comments. Through the right management of your comment sections you will be able to create a community with common interests, and learn a lot about your targeted audience over the process.
At the end of the day a business blog is not all about business. You can also inject on your blog some of your personality by simply getting out a bit from the main topic and sometimes sprinkling some humor. That will not only make your blog unique, but it will also make you much more relatable and approachable to your readers.
This list of benefits could go way further but let’s stick to just these major five for today. Despite creating and developing a high quality successful blog takes time, resources, dedication and patience, once you kick-off you will be on your way to achieving all these major benefits and many others.