Today Internet Marketing is extremely important because it focuses on studying and taking advantage of the way purchasing decisions are made by consumers. Studies indicate an increasingly higher number of consumers using the internet to research right before making final decisions on buying a certain product or service.
About 39% of consumers are connecting and 72% want to connect with businesses through the multiple available digital marketing channels, as stated by researches executed by MyBuys. In spite this evidence, countless small businesses keep on avoiding catching up with the trend.
Internet marketing creates the opportunity of building relationships with your current and potential clients via low-cost personalized communication so you can reallocate your budget and stop wasting money on mass advertising.
Here are 5 reasons why, as a small business owner, you should seriously consider amping up your online marketing efforts:
Having an online presence enables you to be open for business literally 24/7 without worrying about your store hours or, more importantly, the expense of your staff’s time. To offer your products on the internet isn’t only convenient for you, but also for your customers.
Today at least 80% of consumers will make use of the internet to research for information prior to making a purchasing decision. Having an online presence such as an e-commerce ready website creates the opportunity for customers to make that purchasing decision once they’ve concluded their own due diligence.
All things taken into account, marketing your products online traditionally costs way less than operating a physical retail store. You will not need to deal with recurring costs from rent or maintenance of your building. Additionally there will be no need of purchasing enough items for making a considerable stock to display on a store. So you will just order products exclusively when they have immediate demand, which will lower your costs regarding inventory.
Gartner’s Digital Marketing Spend Report demonstrated the way small business owners can achieve such benefits from digital marketing. Roughly 41% of people who are already achieving those benefits reported reasonable savings generated from applying their efforts on digital marketing for their businesses.
With online marketing, you can surpass barriers of distance which many times can create a cap on your overall sales. It allows you to sell products all over Connecticut, the country, and even the entire world without having to set up physical locations greatly expanding your reach.
To have an idea of how powerful this this channel can be for you, let’s make quick use of some numbers. You have the potential to reach a targeted audience, produce highly qualified leads, and experience up to an exceptional increase of 24% of on conversion rates and have a total average of 300% improvement on your advertising ROI. Now doesn’t that sound good?
One of the reports from Hubspot have shown that digital marketing might help businesses to generate better Cost-Per-Lead (CPL) when compared to the traditional marketing or even telemarketing.
Internet marketing allows you to customize offers to your clients by building their profiles from data like purchasing history and interests. Through the tracking of visits to certain web pages, it will allow you to produce targeted offers that reflect the client’s’ preferences.
Additionally the available data coming from the tracking of your web pages visits will also provide to you intelligence for planning the cross-selling offers on the right time, which will very likely increase your conversions together with your average value per sale per client.
Many businesses are working hard on ramping up their digital marketing presence through the usage of multiple channels available online including PPC, social media and mobile. So make sure you aren’t being left behind the competition by having a significant multi-channel digital marketing presence.
Digital marketing will not only keep you at par with your competition, it will also allow you to compete with big brands and corporations by delivering a perfect suitable solution for your clients.
Today the Internet is a great platform for building meaningful relationships with clients and increase your client retention rates. Right after a client has bought something from your web store, you will be able to begin a relationship simply by sending a follow-up email to confirm that the transaction was complete successfully and to thank the client for choosing you.
By sending e-mails regularly with special customized offers, you can create and grow meaningful valuable relationships with your clients. You might also incentivize your clients on creating product reviews to your site, which will help your business to build a sense of community among your client base.
Multi-channel (digital) clients might need about six interactions before they make a buying decision, however when they do, they are likely to spend as much as four times more than any other type of customer – and that means growing revenues for your businesses!